HubSpot Marketing Operations Manager Job – Bannockburn, IL

Why You'll Love This Job

We are looking for a highly analytical, hands-on Marketing Operations Manager to own the architecture, performance, and integrity of our marketing systems.
This role is responsible for ensuring our HubSpot ecosystem is not only built correctly, but also functioning as a reliable engine for lead generation, routing, attribution, and revenue reporting.
This is a critical role in enabling scalable growth and providing confidence in our marketing performance.

Responsibilities

Core Responsibilities

HubSpot Ownership & System Architecture
Serve as the primary owner of HubSpot (Marketing Hub + CRM)
Build and optimize workflows, forms, lists, and lifecycle stages
Maintain scalable system architecture to support campaigns and growth
Manage integrations with external platforms (PPC, SEO tools, call tracking, etc.)

Lead Flow & Lifecycle Management

Own end-to-end lead routing logic and governance
Ensure accurate assignment, follow-up, and visibility across teams
Define and maintain lifecycle stages (MQL, SQL, etc.)
Identify and resolve breakdowns in the funnel

Attribution & Reporting

Establish and maintain attribution tracking (UTMs, source tracking, multi-touch)
Build dashboards that connect marketing activity to pipeline and revenue
Ensure data accuracy and consistency across reporting
Partner with leadership and finance to validate performance metrics

Data Integrity & Governance

Maintain data hygiene standards across HubSpot
Audit and clean legacy data, properties, and workflows
Establish naming conventions and documentation
Ensure compliance with data and privacy standards

Campaign & Vendor Support

Partner with Demand Generation to support campaign execution in HubSpot
QA tracking and conversion events for PPC/SEO vendors
Ensure campaigns are set up for accurate measurement and optimization
Troubleshoot issues impacting performance or reporting

Skills & Qualifications

Experience:

5–8+ years in Marketing Operations, CRM management, or similar role
Deep hands-on experience with HubSpot Marketing Hub and CRM systems
Experience supporting demand generation and multi-channel campaigns

Technical Skills:

Advanced knowledge of workflows, lead scoring, and segmentation
Strong understanding of attribution models and tracking (UTMs, pixels, etc.)
Experience with data analysis and reporting (HubSpot dashboards, Excel, BI tools)

Mindset:

Systems thinker: understands how marketing, sales, and data connect
Detail-oriented: spots issues before they become problems
Proactive: doesn’t wait for something to break to fix it
Collaborative: works cross-functionally with marketing, sales, and vendors

What Success Looks Like

Lead routing is accurate, consistent, and visible across teams
Attribution is clear and trusted from first touch through revenue
Campaigns launch with clean tracking and measurable outcomes
Data is structured, reliable, and actionable
Leadership has confidence in marketing performance reporting

Working Conditions:

Full-Time Salaried Remote role within the United States
10% Travel to the corporate office in Bannockburn, IL
Applicants must be legally authorized to work in the United States on a full-time basis without the need for current or future employer sponsorship

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